A logo represents a company or product through the use of a flag, mark, signature or symbol. A logo doesn’t sell the company directly nor rarely does it describe a business. A logo should not describe literally describe what the business does but rather, identify the business in a way that is recognizable and memorable. It is also essential to note that only after the logo becomes familiar, it functions the way it is indented to do much alike how we much learn people’s name to identify them. The logo identifies a business or product in its simplest form.
The logo is an important area of the graphic design. It is the central element of a complex identification system that must be functionally extended to all communication of the organization. The design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos are meant to represent companies’ brands or corporate identities and cherish the immediate customer recognition; it is bigoted to frequently redesign the logos.
To design, a good logo often requires involvement from a marketing team teaming with the graphic design studio. There must be a clear definition of the concepts and values of the brand as well as understanding the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, and refinement of a chosen design, testing across products and finally adoption and production of the chosen mark.