Search Engine Optimization (SEO in short), is a set of rules that can be followed by website owners to optimize their website for the search engines and thus improves their search engine rankings. In addition, it was the great way to increase the quality of their websites by making them user- friendly, very faster and easier to navigate. It can also be considered as a framework since the whole process has a number of guidelines, a number of stages and a set of controls.
As an internet marketing strategy, SEO considers how a search engine works, what people search for, the actual search keywords typed into the search engines are focused on the target audience. Optimizing the website may involve editing the content, HTML and associated coding to both increase its relevance to particular keywords and to remove the unwanted barriers to the indexing activities of search engines.
Promoting the site to increase the number inbounds links or back links is another SEO tactic. In this decade, mobile usage and search had suppressed desktop search. Google play its role in developing and pushing mobile search as the future in all of its products. In response to this activity, many brands are inaugurated to make a difference to their internet strategies.